You know that having professional branding images is essential to your visual identity and marketing plan, but creating a useful gallery is about more than smiling pretty for a nice camera. Rather than shooting (pun intended) in the dark, commercial branding sessions should be backed by a strategy that aligns with your brand’s marketing goals for a wide variety of images that you’ll actually use. Every session booked with Great North Exposure incorporates these 5 must have brand images in a shot list custom tailored to your business’ unique needs that we’ll discuss together before photo shoot day.
1. Head Shots
Current, professional head shots are a MUST! They build trust and make you more approachable. Customers want to see who they’re going to be working with and the face behind the brand.
Where to use them:
- About Me Pages
- Business Cards
- Email Signature
- Profile Pictures
2. Candid Images
Incorporating movement with behind the scenes action shots adds tons of interest to your images. They provide more insight to your process and allow clients to imagine themselves working with you.
Where to use them:
- Website
- Social Media Content
- Advertisements
3. Personality Portraits
Bring in props that say more about your likes, hobbies and personality for less formal portraits that scream YOU. These brand images stand out as uniquely yours, tell your story and make you more relatable.
Where to use them:
- About Me Pages
- Social Media Content
- Blog Posts
- Advertisements
4. Product Images
High quality images of what you sell are non-negotiable. This could be physical products, food/beverages, or for service based businesses, stock photos of the tools you use & you interacting with clients. Learn more about different types of product photography in this post: 8 Essential Product Images.
Where to use them:
- Online storefronts
- Advertisements
- Social Media
- Catalogs
5. Location Images
If you operate out of a physical location, you absolutely need high quality images of your space! Help customers find you with photos of the exterior, and know what to expect when they visit. Customers will Google your location for a variety of reasons before deciding to go in person. Make sure they find what they are looking for with high quality images.
If you don’t have a location for customers to visit, environmental images are still important. These could be your workspace or another location that says something about you and your brand. For example, your favorite coffee shop to work at or portraits in the mountains.
Where to use them:
- Google Business Profile
- Website
- Social Media Pinned Posts
Which of these must have brand images are you missing?
We can fix that! Reach out via the contact form below to start planning your custom shot list!
