If you’re wondering if commercial photography can help you reach your business goals, the short answer is YES! Every business looking to scale and grow needs quality images for their eCommerce sites, advertisements, websites and social media posts. When you use phone photos for these purposes, your customers can tell- and they subconsciously associate that low quality with your brand. Professional brand photography doesn’t just make you look good, there are numerous benefits to booking a session including saving yourself time and making more sales! Read on for 5 ways brand photography can benefit your business.
1. Better quality product photos = more sales.
You’ve put time and effort into developing a superior product. Professional product photography showcases this quality in a way that phones can never match. Make sure that your customers can see the fine details of your products in your eCommerce images. Not only are they more likely to add to cart when they can see the quality for themselves, customers are willing to spend MORE on products that have great images.
2. Establish authority and look more professional.
If you want potential customers to invest in you, you have to invest in yourself first. A professional appearance begins with great photography. Time to retire those selfies and outdated head shots for current portraits that make you look your best! A cohesive set of images across your website and social pages will instantly make your brand more recognizable and help you stand out as an authority in your field.
3. Connect with your customers.
What makes your business unique is YOU! Your customers want to see your face and interact with someone they know and trust. This doesn’t mean you have to make a fool of yourself filming reels, a few good head shots and candid behind-the-scenes moments from our session will do the trick. Show them who’s behind the brand and watch your customer engagement soar.
4. Stand out from your competition.
Sure, phone photos are convenient. After all, everyone has a phone with a decent camera these days… including your competitors. If you want your content to stand out from the crowd, you have to do what they aren’t. A professional brand photographer knows how to style and capture your products to make them stand out and grab the attention of your ideal clients.
5. Save time with pre-made content.
No more wasting time and effort trying to figure out your next social media post! After your session you can relax knowing you have a file full of ready-to-post, scroll-stopping images and ad templates. Schedule your posts a month in advance or use them as a backup plan when you’re not feeling creative. Then reclaim your time and spend it on more important things… like running your business.
When you’re ready to see these benefits and grow your business with brand photography, reach out via our contact form below to start planning your session. You can also read more about our photography services here.
We can’t wait to get to know you and start creating together!
