Author name: Great North Exposure

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business and Life

Book Nook /

In this book full of real-world marketing examples and psychological insights about purchasing behavior, Rory Sutherland gets you thinking outside of the box and asking the right questions. By considering your customers’ emotions and perspectives rather than cold hard data, you can create magic in your brand too. We don’t value things; we value their […]

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5 Ways Brand Photography Can Benefit Your Business

Great North Exposure, Resources /

If you’re wondering if commercial photography can help you reach your business goals, the short answer is YES! Every business looking to scale and grow needs quality images for their eCommerce sites, advertisements, websites and social media posts. When you use phone photos for these purposes, your customers can tell- and they subconsciously associate that

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